Pennants have a long history rooted in heraldry and maritime traditions. Initially used in medieval Europe, pennants were small, narrow flags flown from the tops of masts or lances, often bearing the emblems of knights or noble families. They served both decorative and practical purposes, such as identifying individuals and conveying signals.

Joan of Arc's Holy Banner

(Joan of Arc's Holy Banner)

In the maritime context, pennants became vital for communication at sea. Naval pennants, especially those used by warships, indicated a ship's status, orders, or other messages. Each design and colour combination had specific meanings understood by sailors.

A Royal New Zealand Navy Ship flying pennants

(A Royal New Zealand Navy Ship)

In the late 19th and early 20th centuries, pennants gained popularity in sports, especially in baseball. The term "pennant" came to denote the flag awarded to the team that won the league championship, a tradition that continues in many sports leagues today. The practice of fans waving or displaying pennants to support their teams also became widespread, making pennants a staple of sports culture and invaluable for fans to show team spirit.

A sports pennant being flown high

(A pennant being flown high at a football game)

We created our pennants for our fellow wild hearts and salty souls to wave with pride. Hang them in your camper van, beach cottage, or home office for a daily dose of inspiration and a dash of seaside magic.

Retro Felt Pennants by Art Disco Original Goods
(Retro Felt Pennants by Art Disco Original Goods)

Retro felt pennant flag by Art Disco Original Goods, Whitby, North Yorkshire